UK business development firm The [Tech] Crowd partners with The PR Room to build brand awareness and future success
Bournemouth, UK, 10th January 2014: The [Tech] Crowd, an innovative provider of bespoke business development solutions, has announced its partnership with The PR Room, one of the UK’s leading technology PR Agencies, to help promote and evolve its exciting approach to business and brand development.
After experiencing rapid growth since its inception in 2009, The [Tech] Crowd has amassed an enviable collection of clients that make up some of the leading names in the technology sector, including TP-Link, ZTE, IBM, BullGuard and HP. Dedicated to ensuring businesses meet and exceed targets and expectations, The [Tech] Crowd’s hand-picked team of IT and sales experts specialise in helping both established and start-up technology companies launch and grow emerging products and services, covering everything from pre-sales strategy to channel management and post-sales pull-through.
In addition to its core business, The [Tech] Crowd has also launched the Channel Dragons initiative, a service designed to provide vendors and distributors with the tools to promote new and emerging products and technologies. Scouring the global market for products that have little or no footprint in the UK, The [Tech] Crowd, via its Channel Dragons initiative, invite selected companies to be chosen for promotion and distribution, with opportunities presented to a network of “Dragons” – key decision-makers within the UK distribution market. Handling everything from management and growth to promotion and sales, the Channel Dragons initiative has already been instrumental in helping a range of companies establish a firmer foothold in the UK.
The PR Room was chosen to help develop and implement a range of campaigns to increase brand awareness for The [Tech] Crowd and the Channel Dragons initiative alongside PR representation for all of The [Tech] Crowd’s clients. Its extensive experience and success in the technology arena has helped to promote some of the leading global companies in both B2B and B2C sectors, including everything from apps, smartphones and tablets to websites, consumer electronics and lifestyle brands. Since establishing itself as one of the UK’s leading technology agencies, The PR Room has an enviable reputation of being just as popular with journalists as it is with clients, boasting a widespread distribution network and close relationships with both media and businesses across the UK and around the world.
The [Tech] Crowd saw The PR Room’s no-nonsense approach, attention to detail and dedication to its clients as the ideal fit for expanding its influence further, and looks forward to a long and prosperous partnership. “After speaking to The PR Room it didn’t take us long to realise that this could be the perfect fit for our company and new brands that we are bringing to the UK market; one that reflects similar values in terms of dealing with clients and dedication to the cause,” said Jamie Plumridge, Managing Director at The [Tech] Crowd. “We’re very much looking forward to developing our business strategy with a PR Firm that has such important values and a proven track record, and have no doubts that this could be a long and fruitful partnership”.
The PR Room is similarly excited about future opportunities with the new partnership. “We struck an immediate rapport with The [Tech] Crowd and its innovative Channel Dragons initiative, so we’re very enthusiastic about plans going forwards,” said Director Sarah Chard. “We are certainly confident that we can contribute a great deal towards raising brand awareness and sales volumes and we look forward to working with our established contacts across a vast media landscape to communicate the latest exciting developments from The Tech Crowd, its vendor partners and the Channel Dragons Initiative.”
More information
Press Contact
Sarah Chard
The PR Room Ltd
Tel: +44 (0) 845 094 2902
Mobile: +44 (0) 7779 584 799
sarah.chard@theprroom.co.uk
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About The [Tech] Crowd
The [Tech] Crowd was established in 2009 and since then has been instrumental in both launching tech brands and gaining significant market share for established technology vendors. Comprising of a team of senior management of experts with over 40 years of experience between them, it is focused on establishing clear goals and objectives to help grow businesses and provide customers with everything from strategy and development to support and implementation. Having already amassed a range of clients that represent some of the biggest and most influential names in the technology industry, The [Tech] Crowd has gone from strength to strength since its inception, launching the ground-breaking new Channel Dragons initiative in July 2013 to provide an introduction, channel growth and channel management service to benefit both vendors and partners. For more information visit http://thetechcrowd.co.uk/
About the Channel Dragons
The Channel Dragons initiative was created by The [Tech] Crowd to provide both distributors and partners with the opportunity to grow their business and increase their impact on the UK market. Commercially attractive vendors with little or no presence in the UK market are carefully identified and researched to build a veritable database of opportunities. The “Dragons” represent some of the most influential key decision makers in the UK distribution market, offering enviable expertise in the chosen product sector. Dragons select from these hand-picked opportunities chosen by The [Tech] Crowd that specifically fit their expertise, and are supported through a complete extension to business development and product management designed to maximise benefit for both parties. For more information visit http://thetechcrowd.co.uk/channeldragons
About The PR Room
Founded in 2002, The PR Room is one of the UK’s leading IT public relations agencies. Its portfolio of services, wide variety of press contacts and knowledge of the industries ensures that companies get the results they need – fantastic coverage, industry praise and increased sales.
Offering bespoke services ranging from press releases and product launches to social media and blogger outreach, The PR Room’s dedicated team of professionals have experience working with the computing, lifestyle, mobile and wireless, consumer electronics, gadget, health and fitness and gaming sectors. For more information visit http://www.theprroom.com