The [Tech] Crowd adds Exertis Gem to its specialist panel of Channel Dragons
Channel Dragons recruit major retail-focused distributor to boost opportunities in CE, software and gaming
Bournemouth, UK, 3rd January 2014: The [Tech] Crowd, provider of bespoke business development solutions, has, under its Channel Dragons initiative, announced the arrival of a new “Dragon” in the form of Anthony Haworth, Commercial Director at Exertis Gem. Designed to offer vendors the tools and experience they need to promote new and emerging products and technologies, the Channel Dragons initiative aims to provide businesses with the expertise to increase their footprint in the UK, via their own specially selected “Dragon”.
Exertis Gem celebrates three decades of success specialising in Home, Lifestyle and Entertainment technologies through the retail market, and is renowned as the largest retail-focused distributor of this type in the UK. Partnering with global market-leading technology brands, Exertis Gem provides a one-stop sales, marketing and distribution service including pro-active channel and market development, support and training, integrated market demand planning, supply chain management and in-country representation to the retail and reseller markets across European territories.
Becoming part of the Channel Dragons initiative will effectively provide Exertis Gem with a free product management team for UK-based channel-management support, ensuring fast and sustainable growth to help both protect and maximise investment with new brands.
“Exertis Gem is renowned and respected for its strength within the retail sector, in particular CE, software and gaming,” said Jamie Plumridge, Managing Director at The [Tech] Crowd. “The appointment of Anthony Haworth to the Dragons panel provides The Tech Crowd and our vendors with the perfect way to build a strong market within these areas, and shows our intent in assembling a panel made up of the very best and most influential partners in the UK market today”.
With a new Dragon appointed, the next step for The [Tech] Crowd will be to conduct a series of specialist meetings to further understand Exertis Gem’s business models, strengths, processes, customer bases and product range, ensuring that the right products are delivered for their business. The first Dragons meetings will then be held in Q1 of 2014, where new brands will be introduced and selected.
“Exertis Gem is constantly striving to bring new technology, brands and products to market and the Channel Dragons initiative provides us with access to compelling new opportunities,” said Anthony Haworth, Commercial Director at Exertis Gem. “We’re keen to work closely with The [Tech] Crowd to achieve this goal, and look forward to exploring the opportunities they will have lined up for us in 2014.”
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About The [Tech] Crowd
The [Tech] Crowd was established in 2009 and since then has been instrumental in both launching tech brands and gaining significant market share for established technology vendors. Comprising of a team of senior management of experts with over 40 years of experience between them, it is focused on establishing clear goals and objectives to help grow businesses and provide customers with everything from strategy and development to support and implementation. Having already amassed a range of clients that represent some of the biggest and most influential names in the technology industry, The [Tech] Crowd has gone from strength to strength since its inception, launching the ground-breaking new Channel Dragons initiative in July 2013 to provide an introduction, channel growth and channel management service to benefit both vendors and partners. For more information visit http://thetechcrowd.co.uk/
About the Channel Dragons
The Channel Dragons initiative was created by The [Tech] Crowd to provide both distributors and partners with the opportunity to grow their business and increase their impact on the UK market. Commercially attractive vendors with little or no presence in the UK market are carefully identified and researched to build a veritable database of opportunities. The “Dragons” represent some of the most influential key decision makers in the UK distribution market, offering enviable expertise in the chosen product sector. Dragons select from these hand-picked opportunities chosen by The [Tech] Crowd that specifically fit their expertise, and are supported through a complete extension to business development and product management designed to maximise benefit for both parties. For more information visit http://thetechcrowd.co.uk/channeldragons