Channel Dragons initiative adds major new player in Dixons Retail, as exclusive “Retail Dragon”
Bournemouth, UK, 10th February 2014: The [Tech] Crowd, provider of bespoke business development solutions, has announced a major new addition to its Channel Dragons initiative after adding Dixons Retail plc, as its exclusive retail partner.
Channel Dragons connects the world’s best new and emerging technology vendors with the UK’s most influential technology distributors. Selected technology vendors present to a panel of key distribution decision makers – Channel Dragons – every quarter. Exposure to Dixons Retail through this panel will provide a significant outlet for emerging technology vendors, and underline Dixons Retail’s ambition to bring new innovation and the best technology to the high street in 2014 and beyond.
Dixons Retail which includes PC World, Currys, Dixons Travel, and Knowhow in the UK and Ireland and other market-leading brands across Europe, specialises in bringing the latest technology to customers at market-beating prices, and as such is seen as the perfect partner for the Channel Dragons. With over 31,000 people employed in 12 countries, and more than 100 million customers per year, Dixons Retail’s proven success and track record provide an unprecedented opportunity for new and emerging vendors.
“The inclusion of such a high pedigree partner to the Channel Dragons signals the next phase of the Channel Dragons programme,” said Jamie Plumridge, Managing Director of The [Tech] Crowd. “Not only will vendors benefit from the impressive existing reach of the UK’s 10 most influential distributors, they could now benefit from the unmatched reach and brand equity of the Dixons Group, and exposure to many millions of consumers at a far earlier stage than they would otherwise find possible.”
Dixons Retail’s Dean Kramer, Head of Category (Computing) and Dave Ward, Head of OEM Computing, will join the Channel Dragon panel of experts from February, looking at a range of cross category innovations, including all of the emerging technology markets.
“As a leading electrical retailer we are constantly striving to find the latest cutting-edge technology for our customers. The Channel Dragons initiative is a brilliant way to identify some of these, whilst also offering smaller, independent suppliers a vital spring board,” said Dean Kramer. “Our multi-channel business provides an excellent environment to showcase, explain and demonstrate the benefits of these often complex innovations and so we’re just as excited as our customers are, to see what exciting gadgets will soon be hitting our shelves.”
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About The [Tech] Crowd
The [Tech] Crowd was established in 2009 and since then has been instrumental in both launching tech brands and gaining significant market share for established technology vendors. Comprising of a team of senior management of experts with over 40 years of experience between them, it is focused on establishing clear goals and objectives to help grow businesses and provide customers with everything from strategy and development to support and implementation. Having already amassed a range of clients that represent some of the biggest and most influential names in the technology industry, The [Tech] Crowd has gone from strength to strength since its inception, launching the ground-breaking new Channel Dragons initiative in July 2013 to provide an introduction, channel growth and channel management service to benefit both vendors and partners. For more information visit http://thetechcrowd.co.uk/
About the Channel Dragons
The Channel Dragons initiative was created by The [Tech] Crowd to provide both distributors and partners with the opportunity to grow their business and increase their impact on the UK market. Commercially attractive vendors with little or no presence in the UK market are carefully identified and researched to build a veritable database of opportunities. The “Dragons” represent some of the most influential key decision makers in the UK distribution market, offering enviable expertise in the chosen product sector. Dragons select from these hand-picked opportunities chosen by The [Tech] Crowd that specifically fit their expertise, and are supported through a complete extension to business development and product management designed to maximise benefit for both parties. For more information visit http://thetechcrowd.co.uk/channeldragons