BullGuard announces strategic partnership with MicroWarehouse to boost distribution chain across Ireland
Largest Irish owned IT distributor to include BullGuard security in its extensive portfolio of products and services
London, 14th October 2015: BullGuard, a global provider of antivirus and mobile security solutions for consumers, has announced a new partnership with Ireland-based distributor MicroWarehouse.
With over 1,200 channel partners in Ireland, MicroWarehouse is the largest Irish owned distributor of software, hardware, printers and accessories, and represents an excellent opportunity for BullGuard to expand its consumer base.
As the go-to distributor for some of the biggest names in the IT business, MicroWarehouse provides the very latest in cutting edge software solutions and chose BullGuard due to its strong product portfolio and excellent reputation for quality and service. It sees the new partnership as an extension of an ongoing commitment to the Irish Retail IT market, and has invested in stock and systems to offer sales and marketing support to a breadth of retail partners.
“Having introduced BullGuard at the MicroWarehouse Retail Expo in late August, the product was extremely well received and we expect to see stock throughout the country this quarter” said Rory Wilson, Managing Director of MicroWarehouse. “We look forward to this new business relationship with BullGuard and are delighted to have this quality offering on board. It is a top-class product within a vital category, offering a unique channel opportunity to earn an ongoing revenue stream for resellers.”
MicroWarehouse’s channel partners will benefit from BullGuard’s successful Advantage scheme, which offers resellers a 25% revenue share for life of renewals alongside dedicated, 24/7 support and a number of distinct tools to help support partners and maximise their sales and renewal potential.
“The partnership with MicroWarehouse represents a real opportunity to expand our reach in Ireland, and fits perfectly with our strategy and growth plans going forward” said BullGuard’s Pete Morley, UK & Ireland Country Manager. “We’ve launched a number of new key incentives this year and are already seeing the results of a proactive approach to identifying best-fit partners and ensuring that the resources are in place to maximise potential.”
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About BullGuard
BullGuard is a fast growing antivirus and mobile security brand. Its award-winning product portfolio includes internet security solutions, antivirus, mobile security, 24/7 identity protection, and social media protection for both home and small business users, including BullGuard Premium Protection – a unique suite that goes beyond the PC to safeguard personal and financial information by continually monitoring the web, social networks, as well as the dark web for stolen and compromised data sources.
BullGuard’s product offering is based on proprietary middleware technology which provides Plug & Play architecture to integrate cutting-edge third-party solutions, along with strong in-house development capabilities.
BullGuard sells its security products online and through retail resellers to a rapidly expanding customer base of 650,000, with an industry leading renewal rate. Its customer base has seen significant growth, with e-Commerce particularly strong at more than 40% year on year growth in 2014.
About Micro Warehouse
Micro Warehouse was established in 1987 in Rathfarnham and has since grown into Ireland’s largest Irish owned IT distributor. It provides software, computer hardware, printers, accessories and more to over 1,200 channel partners in Ireland and houses over €3 million of products in stock in a 15,000 square foot facility in Dublin. Its vendors include Microsoft, Apple and Symantec, and has become known as the go-to distributor for some of the biggest names in the IT business, from smaller retailers to large corporate resellers.
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