Channel Dragon Exertis Micro-P signs ZTE to distribute Enterprise-level telecommunications in the UK
Innovative partnership programme from The [Tech] Crowd reveals further untapped potential for the UK market
Bournemouth, UK, 28th February 2014: The Channel Dragons initiative, an innovative service designed to partner major UK distributors with vendors who have growth potential through the channel, has yielded further success after European IT distributor Exertis Micro-P signed telecommunications specialists ZTE. After a successful pitch by bespoke business development specialists The [Tech] Crowd, who conceived the Channel Dragons programme, Exertis Micro-P will work alongside ZTE to boost its presence in the UK market and facilitate plans for future growth.
With a comprehensive product range covering virtually every telecommunications sector, ZTE delivers custom-made products and services to over 500 operators in more than 150 countries. The [Tech] Crowd successfully presented ZTE’s range and business potential to Exertis Micro-P, who will focus initially on enterprise products including CPE, switches, access points and controllers, and video conferencing and IP telephony products.
As a huge global vendor generating in excess of $10billion per year, ZTE is well established in this sector but required further focus to bring its Enterprise portfolio to the UK market, a major target for global business in 2014. The new partnership with Exertis Micro-P will help to realise this potential by efficiently building an effective, long-term and sustainable sales channel for this part of its portfolio.
“Exertis Micro-P has mature and successful Enterprise and Consumer product strategies and an impressive breadth of resellers that are able to reach a wide variety of customer types, making it an ideal fit for ZTE,” said Jamie Plumridge, Managing Director at The [Tech] Crowd. “Its range is predominantly aimed at the Enterprise market, which makes this a natural starting point, but with additional products for consumers and operators we’re confident that this new partnership can help fully maximise an exciting potential revenue stream over the coming months.”
Commenting on the announcement, Gavin O’Shea, Exertis Micro-P’s General Manager, Networks and Unified Communications, said: “This is a great opportunity to engage with a very experienced and successful vendor team at ZTE. The breadth of technology available allows us to draw together and present first class products from across three of our Business Units.”
The [Tech] Crowd will work alongside ZTE UK to achieve its targets and is currently developing a market strategy alongside Exertis Micro-P, with the aim of securing live stock within a matter of weeks.
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About The [Tech] Crowd
The [Tech] Crowd was established in 2009 and since then has been instrumental in both launching tech brands and gaining significant market share for established technology vendors. Comprising of a team of senior management of experts with over 40 years of experience between them, it is focused on establishing clear goals and objectives to help grow businesses and provide customers with everything from strategy and development to support and implementation. Having already amassed a range of clients that represent some of the biggest and most influential names in the technology industry, The [Tech] Crowd has gone from strength to strength since its inception, launching the ground-breaking new Channel Dragons initiative in July 2013 to provide an introduction, channel growth and channel management service to benefit both vendors and partners. For more information visit http://thetechcrowd.co.uk/
About the Channel Dragons
The Channel Dragons initiative was created by The [Tech] Crowd to provide both distributors and partners with the opportunity to grow their business and increase their impact on the UK market. Commercially attractive vendors with little or no presence in the UK market are carefully identified and researched to build a veritable database of opportunities. The “Dragons” represent some of the most influential key decision makers in the UK distribution market, offering enviable expertise in the chosen product sector. Dragons select from these hand-picked opportunities chosen by The [Tech] Crowd that specifically fit their expertise, and are supported through a complete extension to business development and product management designed to maximise benefit for both parties. For more information visit http://thetechcrowd.co.uk/channeldragons