Channel Dragons initiative results in Spire Technology partnering with Pico Genie to increase UK footprint
Aims to make Pico Genie the UK leader in the ultra-portable
LED projector market
Bournemouth, UK, 24th January 2014: The [Tech] Crowd, provider of bespoke business development solutions, has announced further success for its Channel Dragons initiative after partnering leading UK distributor Spire Technology with Pico Genie to manage its UK market presence. Designed to provide both distributors and vendors with the opportunity to grow their business and increase their impact on the UK market, the Channel Dragons includes some of the most influential decision makers in UK distribution, offering a complete and cost-effective route to market.
Spire Technology is a privately owned British company established in 1990 whose unrivalled commitment to the UK IT channel and strong focus on customer’s needs has turned it into one of the UK’s leading distributors of computer components, peripherals and consumer electronics. Employing over 40 members of staff, it handles everything from sales, purchasing and accounts to customer service, marketing and warehousing. With a portfolio that currently stands at over 1500 products, it deals with a wide range of IT equipment from some of the biggest and most influential manufacturers in the world.
Since 2011, Pico Genie has been providing a range of ultra-mobile products, including high performance LED projectors, and has recently opened up its range to the UK’s Distribution and Reseller channel. Focusing on providing feature-rich, high-quality performance at attractive prices, Pico Genie regularly receives positive reviews in both online and offline press and now plans to service the UK market via distribution partners.
“We’re pleased to announce another successful partnership via our Channel Dragons initiative, which sees Spire Technology lending its experience and expertise to Pico Genie, with the ultimate aim of making it the leader in the ultra-portable LED projector market,” said Jamie Plumridge, Managing Director of The [Tech] Crowd. “We were immediately impressed by Pico Genie’s feature-rich, innovative and cost-effective range, factors which translated immediately to Spire from the first pitch. As an experienced and pro-active distributor with strong links in the AV sector, we’ve no doubt that Spire Technology are the ideal partner for Pico Genie in the UK market.”
Following a successful approach to Spire Technology’s Channel Dragon, Paul Turner, it will now be stocking the entire Pico Genie range of LED projectors and accessories, including displays. Focused on retailers, e-tailers, VARs and public sector resellers, the aim will be to significantly increase Pico Genie’s footprint in the UK over the coming months through promotion, advertising and an active programme of sales incentives, sales training and reseller recruitment campaigns.
“We’re very excited about The [Tech] Crowd’s Channel Dragons initiative and are delighted to be chosen by Spire Technology to help grow our business in the UK market,” said CEO of Pico Genie Oliver Webster. “This sort of programme is a win-win for a manufacturer like us – the Channel Dragons team is experienced and knowledgeable with a great track record, allowing us to launch Pico Genie into the channel extremely efficiently and assisting us from day one to help position our products in the best possible way. They are not just a partner, but now an integral part of the Pico Genie team.”
“Our introduction into the Channel Dragons initiative didn’t take long to bear fruit,” said Paul Turner, Sales Manager at Spire Technology. “Pico Genie’s innovative range of pocket projectors, screens and accessories immediately appealed to the Spire team, and is an excellent fit for our experience and positioning in this market. We’re excited both to be able to bring Pico Genie into the UK channel and to see what other opportunities might arise from the Channel Dragons initiative in 2014.”
More information
Press Contact
Sarah Chard
The PR Room Ltd
Tel: +44 (0) 845 094 2902
Mobile: +44 (0) 7779 584 799
sarah.chard@theprroom.co.uk
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About The [Tech] Crowd
The [Tech] Crowd was established in 2009 and since then has been instrumental in both launching tech brands and gaining significant market share for established technology vendors. Comprising of a team of senior management of experts with over 40 years of experience between them, it is focused on establishing clear goals and objectives to help grow businesses and provide customers with everything from strategy and development to support and implementation. Having already amassed a range of clients that represent some of the biggest and most influential names in the technology industry, The [Tech] Crowd has gone from strength to strength since its inception, launching the ground-breaking new Channel Dragons initiative in July 2013 to provide an introduction, channel growth and channel management service to benefit both vendors and partners. For more information visit http://thetechcrowd.co.uk/
About the Channel Dragons
The Channel Dragons initiative was created by The [Tech] Crowd to provide both distributors and partners with the opportunity to grow their business and increase their impact on the UK market. Commercially attractive vendors with little or no presence in the UK market are carefully identified and researched to build a veritable database of opportunities. The “Dragons” represent some of the most influential key decision makers in the UK distribution market, offering enviable expertise in the chosen product sector. Dragons select from these hand-picked opportunities chosen by The [Tech] Crowd that specifically fit their expertise, and are supported through a complete extension to business development and product management designed to maximise benefit for both parties. For more information visit http://thetechcrowd.co.uk/channeldragons