Building an emotional connection between your product and the user.
Promoting complex technology products and services can be a challenge. Many brands struggle to present the benefits of their products in a way that truly engages with their audience. But that’s where our industry-renowned storytelling skills come in.
We’ve two decades of experience in creating fresh stories with a clear narrative, presenting your technology as the solution to a need. This doesn’t just bring your product to the user’s attention: it creates an emotional connection which keeps it there. And it also provides the media with the headline-grabbing, engaging, accessible content they need.
For example, VPNs (Virtual Private Networks) are complex technical products that rarely appear in the mainstream media. When launching BullGuard VPN, we used an international survey to present the service as a solution to a very common problem: the danger of using public Wi-Fi. The resulting story ‘Millions of Brits risk identity theft because they are so eager to use free public Wi-Fi’ delivered first-class media coverage across 8 National Newspapers (print and online), 143 Regional Newspapers (print and online) and 11 Tier 1 Global Technology Websites.
“There can’t be a single person in the UK who hasn’t seen this story by now.”
Paul Lipman, CEO, BullGuard
“The most impactful PR program we’ve ever had at BullGuard.”
Cam Le, Chief Marketing Officer, BullGuard.
“The PR Room received an outstanding level of coverage for our VPN survey, which additionally lead to increased awareness within the Channel and a flurry of inbound enquiries from our resellers asking when the product would be available for resale.”
Lucy Lincoln, Senior Channel Marketing Manager, BullGuard