<\/a><\/p>\n Aims to make Pico Genie the UK leader in the ultra-portable Bournemouth, UK, 24th<\/sup> January 2014:<\/b> The [Tech] Crowd<\/a>, provider of bespoke business development solutions, has announced further success for its Channel Dragons<\/a> initiative after partnering leading UK distributor Spire Technology with Pico Genie to manage its UK market presence. Designed to provide both distributors and vendors with the opportunity to grow their business and increase their impact on the UK market, the Channel Dragons includes some of the most influential decision makers in UK distribution, offering a complete and cost-effective route to market.<\/p>\n Spire Technology is a privately owned British company established in 1990 whose unrivalled commitment to the UK IT channel and strong focus on customer\u2019s needs has turned it into one of the UK\u2019s leading distributors of computer components, peripherals and consumer electronics. Employing over 40 members of staff, it handles everything from sales, purchasing and accounts to customer service, marketing and warehousing. With a portfolio that currently stands at over 1500 products, it deals with a wide range of IT equipment from some of the biggest and most influential manufacturers in the world.<\/p>\n Since 2011, Pico Genie has been providing a range of ultra-mobile products, including high performance LED projectors, and has recently opened up its range to the UK\u2019s Distribution and Reseller channel. Focusing on providing feature-rich, high-quality performance at attractive prices, Pico Genie regularly receives positive reviews in both online and offline press and now plans to service the UK market via distribution partners.<\/p>\n \u201cWe\u2019re pleased to announce another successful partnership via our Channel Dragons initiative, which sees Spire Technology lending its experience and expertise to Pico Genie, with the ultimate aim of making it the leader in the ultra-portable LED projector market,\u201d said Jamie Plumridge, Managing Director of The [Tech] Crowd. \u201cWe were immediately impressed by Pico Genie\u2019s feature-rich, innovative and cost-effective range, factors which translated immediately to Spire from the first pitch. As an experienced and pro-active distributor with strong links in the AV sector, we\u2019ve no doubt that Spire Technology are the ideal partner for Pico Genie in the UK market.\u201d<\/p>\n<\/h2>\n
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Channel Dragons initiative results in Spire Technology partnering with Pico Genie to increase UK footprint<\/b><\/h2>\n
\nLED projector market<\/b><\/p>\n